17 GOAL 3: BUILD THE FOUNDATION FOR GROWTH We will ensure that the AMAM can fulfill its mission for many generations into the future by preparing for an expansion that meets increased demands on staff for teaching, exhibitions, events, experiential learning, and community engagement We will make the case for support by creating broader awareness of our impact on students and the community Goal 3, ObjectiveA: Prepare for expansion TACTIC 1: Raise funds for and commission a feasibility study TACTIC 2: Develop a preliminary design that addresses accessibility and environmental sustainability, and promotes broader engagement with art TACTIC 3: Raise funds for expansion and renovation, in partnership with the OC Advancement team Goal 3, Objective B: Communicate our impact TACTIC 1: Collaborate with the Alumni Office and Advancement to post stories, images, and videos that engage others with student experiences in the museum, theWeltzheimer-Johnson House, and the community TACTIC 2: Employ new strategies to reach campus audiences TACTIC 3: Amplify awareness of the AMAM in the national professional community TACTIC 4: Increase visibility of the AMAM’s work in the national and international press Goal 3, Objective C: Ensure long-termsustainability TACTIC 1: Reconfigure the security reporting structure TACTIC 2: Undertake selective deaccessioning to reduce offsite storage expenses TACTIC 3: Raise funds to endow positions necessary for strategic growth Goal 3, Five-yearmeasures of success • The AMAM is poised to expand into theWard ’37 building, with the necessary funds, feasibility studies, and preliminary design • The AMAM’s impact is more visible nationally and better understood at OC, in the community, and in the profession • The AMAM is financially and operationally secure Top: First-year students enjoy a moment together while attending the Shared Art Block Party Started in 2021, the Shared Art Program is required for all incoming students and uses a shared experience of looking at art to start conversations about who we are and where we have come from Photo by Mike Crupi Bottom: In the courtyard behind the Allen, guests listen to live music performed by a jazz band that included several Oberlin alums Composer Caleb A Smith (OC 2019) debuted a composition inspired by a vivid painting in the Allen’s collection by Cleveland artist Michelangelo Lovelace Photo by Mike Crupi
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